Interwove into the brand marketing team to boost social media presence and team capacity, including working cross-functionally with the customer service team.

Serve as the Head of Community to integrate various marketing channels, including: customer experience, loyalty programming, social media strategy and brand voice.

Support this beloved cult-favorite brand in building banter and scaling presence on social media with comprehensive community strategy and management.

Composed a launch strategy for their community-centered digital presence. Services included launching TikTok, relaunching Instagram and consulting on their hosted Slack community.